CORPORATE EVENT VIDEOGRAPHY- IMPORTANT DO’S AND DONT’S

Corporate event videography has become an essential tool for companies to promote their services and increase their brand’s presence. Consequently, more B2B companies are including live event videos in their marketing strategies, such as incorporating event coverage on their websites and using social media to interact with the masses. To ensure that your final video reflects your business goals and captivates your audience, it is crucial to know what to do before and after filming. Here, we have put together a list of important do’s and don’ts for successful event videography.

Do’s

Do keep the video length in mind.

Creating videos of the appropriate length is vital to maintaining the audience’s interest and delivering valuable content. It is advisable to break up long event videos, such as presentations, into shorter clips of 2-4 minutes. An edited highlight video can be engaging to watch when accompanied by professional editing and background music. Consider also creating short excerpts of 30-59 seconds for use on platforms like Instagram.

Do make the content relevant and interesting.

While event-related video content can be educational, it is not always the most exciting for a small portion of the population. If budget allows, it is suggested to use a second camera to capture audience reactions and footage from the event, giving context to viewers. Shots of the exterior of the building, people getting ready to enter the event, important signage, and footage of the city where the event was shot can make a long presentation more interesting. Do plan a distribution network for your video. A well-planned distribution network will ensure that your video serves as the best promotional tool. You can leverage social media platforms such as Instagram, Facebook, YouTube, or your company’s website to effectively reach a wider audience. Merely uploading a video to YouTube does not guarantee views, so consider using targeted marketing on platforms like Facebook to reach the right audience.

Dont’s

Don’t hire a videography company at the last minute.

The entire process of videography production, from pre-planning to the final filming, is time-sensitive. We recommend having the videography team or videographer get in touch with the Audio/Visual company at least 2 weeks in advance of the event to discuss logistics and do a walk-through of the space. Every aspect needs to be properly planned, including ensuring adequate lighting, audio feeds, power, and, if needed, camera risers in the right position. Establishing contact with the A/V company ahead of time and being clear about the videographer’s needs is essential. Hiring an event videography company or videographer with plenty of lead time allows you to be clear about your expectations. And it reduces last-minute hiccups.

Don’t hire a videography company that lacks experience.

To ensure that you are satisfied with your final video, it is essential to hire a videography company or videographer with extensive experience filming live events. Filming corporate events is distinct from other kinds of video production. Simply because someone can produce a slick commercial or music video does not mean that they know how to film a presentation or speech correctly, with all the necessary technical knowledge. Live event videography only allows for one chance to get it right; there are no second takes. Ensure that the company you hire has filmed many events, and you can see their work on their website. It is also essential to ensure that the equipment, including tripods, low light, and long throw lenses, and audio recorders, is adequate. Dream Crew Production has over 12 years of experience filming corporate live events and has numerous references from satisfied clients. Whoever you choose, make sure they are experienced, even if it costs more, as a poorly made video is worthless.

We are committed to building a lasting relationship and we look forward to working with you to create something truly extraordinary!

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